Jonathan BarucProduct Designer

I am deeply passionate about the intersection of systems engineering and user delight. I'm a lifelong design thinker who's dedicated the last 10 years of my career to producing world-class UI/UX experiences, building award-winning products from discovery, through development, release, and refinement.

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  • DEEP DIVE

Native Access

Building a versatile download portal application serving hundreds of products and brands against all odds.

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  • DEEP DIVE

Komplete Experience

Creating a unified browsing experience serving hundreds of products and brands to last a lifetime.

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CRO-in-a-box

Go-to-Market performance indicators and prescriptive playbooks tailored to your company’s growth strategy. Full redesign.

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Lumen Design System

The first and only design system at Native Instruments. Co-created by me.

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Next Generation Hardware

Researching and delivering the next generation of the world’s best-selling integrated MIDI keyboard.

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Reaktor 6

Making the classic open-platform visual programming language for digital synthesis more accessible to users.

The heart of my design career was an eight year tenure with Native Instruments as a Product Designer. I collaborated across tech and business teams, delivering award-winning integrated hardware and software experiences to a massive customer base. My users performed in high-pressure situations for huge audiences like Glastonbury festival, often with discerning collaborators like Hans Zimmer, so they demanded rewarding and flawless experiences.

Crafting interfaces for such high-stake scenarios—akin to the precision of car consoles or defense systems, but with significantly smaller budgets—honed my emphasis on meticulous vision, extensive user research, and clear specification writing. I've always held that nurturing engineers with clear direction and inspiration is as crucial as enchanting end-users. This approach emphasizes innovation and ensures we consistently pushed the boundaries of what's possible.

Most recently I was brought on board as UX Consultant for SaaS startup Praction, who are building AI-powered revenue ops tools. Consulting evolved into a full UI redesign and UX overhaul.

My Skills

  • Design Thinking
  • Discovery / Ideation / Strategy
  • UX Research
  • Prototyping
  • User Journeys / Flows
  • Usability Testing
  • Design System Building
  • Information Architecture
  • Specifications
  • Iterative / Agile Design
  • Beta Community Building
  • Executive Presentations
  • Workshop Facilitation

My Tools

  • Figma
  • Sketch / Abstract
  • Adobe Creative Suite
  • Mixpanel / Metabase
  • Centercode
  • Git
  • JIRA
  • HTML / CSS / JS